The Business of Art

Sarah: As we switch gears from the writing to the production of The Young Invincibles we are quickly realizing how much of a business the film world really is. I mean, it is called film business for a reason, isn’t it? And so, as we embark on this phase of the journey, we have been mapping out our plan for production, funding, marketing and distribution. I think we have a solid little outline which we have aptly named “The Diabolical Plan” and which we will keep under wraps for now. We can’t give away all our secrets to success just yet now can we? But, interestingly enough, one of our biggest hurdles so far has been one of a moral dilemma. Is our artistic integrity or our professional success more important?

Our initial motivation in starting this project was our desire to express ourselves creatively and feel a sense of empowerment by using our artistic voices. Due to personal experiences, we discovered the material for our story and it inspired us to take that leap and create a platform for expression that is truly our own. It has been wonderful to use our creative skills and find our voice. The possibility of affecting others through our work is almost an addictive experience. And, the idea that we might actually be able to help others by telling this story is extremely rewarding.

Now, as we work on turning our words on a page into a living piece of art, we find ourselves faced with the reality that we must put on our business hats and enter the world of consumerism. The film must attain some level of success if our hopes of sharing our vision is to be realized. This means we have to aim high and play with the big boys in the film industry. We have to market ourselves and the movie and show that we can produce. There is some level of scheming and manipulation involved that feels a bit cold and calculating. If anything, it does not feel artistic. And, it is an uncomfortable adjustment for us to make.

Whether it is society or our own judging natures, there is this image we hold in our minds of what it means to be an artist. A real artist is one who starves and suffers if they are truly talented. Picasso, Warhol, Chagall, Dali, and Pollock come to mind. And, making money through your art? Well, that seems like some sort of betrayal. As if we would be selling out somehow. However, there is also this voice inside of me that says in order to be considered a “professional artist” you must earn a living through your work. Otherwise, you are just an “aspiring artist.” I myself have experienced what it is like to struggle and, let me tell you, while I have learned a lot through my journey, it is not very glamorous.

Ultimately, I want to continue doing my art for as long as I possibly can and I want to be seen as a professional. So, that means I must attain some level of success. And that will only happen if people see my work. Somehow I have to learn how to combine my artistic abilities with the business of art so that they co-exist and work off of each other seamlessly. And, any moral issues I struggle with in the process? Well, I hope that is just a part of growing as an artist. I’ll let you know how it turns out.

1 Comment (+add yours?)

  1. Heidi
    Mar 24, 2010 @ 10:03:33

    Tough dilemma. With your heart in the right place, the rest will follow. As a fellow Libra you will find your balance.


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