Core Audience, Where Art Thou?

Is this the opening night crowd for "The Young Invincibles"? Could be! Will you be there?

Aaron: So, like most….well, I was going to say indies but, in truth, like most films that aren’t directed by James Cameron or starring Johnny Depp, we are in the process of securing funding. And, from what I have read, even the Oscar winning film “The Hurt Locker” had a hard time getting its initial funding. So, clearly money and quality are not always connected. (Side note: Sarah and I got to meet the director of “The Hurt Locker” at a screening in NYC a year ago and actually talked with her about this project. Very nice lady.) However, a certain amount of green is required to give any film a certain level of quality. And, those with green generally have a list of questions the filmmaker needs to answer in order to get said green. The number one question (after the question does it star Johnny or is it directed by James) is “Who is going to see your movie?” This is a truly fair and often unanswered question by filmmakers. It is as my lovely wife talked about “The Business of Art.”

Who wants to see your film? Or, in other words, who is your core audience? Who would give their green to see your movie? Well, for us it is this. Our film is a touching, sometimes funny, character driven story about vivacious young adults living with cancer. It hopes to shed some light on a growing population. A population that, although we often hear about from celebrities and too often know in our friends and families, we rarely see in our cinema. So, first off, our audience is those that want to see an honest look at a growing population. Second, our audience is those that enjoy subtle story telling with great acting performances. People that enjoy a film that gives you time to understand the depths of another human being and the world they live in. “Once,” “Rachel Getting Married” and “Things We Lost in the Fire” are high-profile types of these films and proof that this audience is widely prevalent. Heck, a look at Netflix users shows that over time movie watchers taste changes and lean more towards these smaller indie films. Some smaller films in this vein like “Medicine for Melancholy,” “Ballast” and “Quality of Life” show that even without studio backing these films can find their audience. In its most crude and simplistic form, this audience is generally people in their 20’s & 30’s with a college education living in urban areas or people in their 50’s & 60’s with the time and palate for such films.

So that, in short, is the answer for us of “Who wants to see  The Young Invincibles?”  If this sounds like you or you would be interested in seeing our film made, please subscribe to this blog. Seriously, that little action will help greatly. It helps us have a more concrete demonstration of who the audience will be for the film. And, it helps the money men feel better about the green they will put into it.

3 Comments (+add yours?)

  1. Keshaun
    Jan 02, 2013 @ 14:36:20

    Thanks so much for this downright blog;this is the words that keeps me on track tghourh out my day. I’ve been looking around for your site after I heard about them from a buddy and was pleased when I found it after searching for awhile. Being a avid blogger, I’m dazzled to see others taking initivative and contributing to the community. Just wanted to comment to show my appreciation for your blog as it’s very enticing, and many writers do not get acknowledgment they deserve. I am sure I’ll visit again and will send some of my friends.


  2. Heidi
    Mar 24, 2010 @ 10:11:29

    I love a good story. This process of film making is intriguing to watch unfold. When I watch a movie I love, I don’t think about the process that came before, just whether it touched my heart. Thanks for including us on the ride.


    • Bernardo
      Jan 02, 2013 @ 13:51:00

      Not only do you not know to whom, you don’t know when. It seems to me that we each have a post, whatever it is (and shtnmoieg in us does know). The trick is to show up for it consistently over time, through the silences and the applause alike. Along the lines of what Sara was saying, I once encountered a street musician who was playing with total commitment and presence to absolutely no-one. Walking with my baby, we heard and saw him from a little ways away. He was standing there playing guitar, singing shtnmoieg absolutely beautiful and heartbreaking. I could feel it even though I could not hear the exact words from where I stood. My child was riveted by this man. Tears fell from my eyes and I immediately thought of what powerful prayer it is to simply do your job, your art, your creative passion one hundred percent no matter what. It felt as though God or The Angels, or what have you was looking through our eyes and feeling the prayer of that man. The answer in my mind was Thank you. We left him some change, but how would he ever know what an impact that had? Life is much bigger than we know and we have no right to discount ourselves, even in the small moments.


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