Core Audience, Where Art Thou?

Is this the opening night crowd for "The Young Invincibles"? Could be! Will you be there?

Aaron: So, like most….well, I was going to say indies but, in truth, like most films that aren’t directed by James Cameron or starring Johnny Depp, we are in the process of securing funding. And, from what I have read, even the Oscar winning film “The Hurt Locker” had a hard time getting its initial funding. So, clearly money and quality are not always connected. (Side note: Sarah and I got to meet the director of “The Hurt Locker” at a screening in NYC a year ago and actually talked with her about this project. Very nice lady.) However, a certain amount of green is required to give any film a certain level of quality. And, those with green generally have a list of questions the filmmaker needs to answer in order to get said green. The number one question (after the question does it star Johnny or is it directed by James) is “Who is going to see your movie?” This is a truly fair and often unanswered question by filmmakers. It is as my lovely wife talked about “The Business of Art.”

Who wants to see your film? Or, in other words, who is your core audience? Who would give their green to see your movie? Well, for us it is this. Our film is a touching, sometimes funny, character driven story about vivacious young adults living with cancer. It hopes to shed some light on a growing population. A population that, although we often hear about from celebrities and too often know in our friends and families, we rarely see in our cinema. So, first off, our audience is those that want to see an honest look at a growing population. Second, our audience is those that enjoy subtle story telling with great acting performances. People that enjoy a film that gives you time to understand the depths of another human being and the world they live in. “Once,” “Rachel Getting Married” and “Things We Lost in the Fire” are high-profile types of these films and proof that this audience is widely prevalent. Heck, a look at Netflix users shows that over time movie watchers taste changes and lean more towards these smaller indie films. Some smaller films in this vein like “Medicine for Melancholy,” “Ballast” and “Quality of Life” show that even without studio backing these films can find their audience. In its most crude and simplistic form, this audience is generally people in their 20’s & 30’s with a college education living in urban areas or people in their 50’s & 60’s with the time and palate for such films.

So that, in short, is the answer for us of “Who wants to see  The Young Invincibles?”  If this sounds like you or you would be interested in seeing our film made, please subscribe to this blog. Seriously, that little action will help greatly. It helps us have a more concrete demonstration of who the audience will be for the film. And, it helps the money men feel better about the green they will put into it.


Time For Some Techno Babble

Aaron: I am not sure if everyone knows this but apparently you need a camera (or two) to make a movie.  So, I have begun the process of figuring out the best one for The Young Invincibles. In the grand old days, film was shot on well … film. Then, the revolution came along that it was televised in digital! Digital film gave to the masses the ability to make an indie film cost effectively (i.e. cheaply). So, for us, digital is the way to go.  Psstt….don’t tell old school Hollywood but many big budget films are going digital. VIVA LE REVOLUTION!!!

So, the digital camera that has my crank turning right now are these new DLSR cameras. Specifically, the Cannon  EOS-1D Mark IV which just came out in Oct of ’09. It look like this.  Yes, it looks like a traditional photo camera.  And that’s because it is.  However, it also just happens to have video capacity which looks like this (seriously look at that link).  The picture quality is just insane.  It blows away everything else I have seen in digital.  Hell, Robert Rodriguez (the guy behind “Desperado” & “Spy Kids”)  just shot a music video with a DLSR camera.  So they are pretty sick.

So, here is the techno number side of these cameras.  It shoots in 1080 HD.  Also, it shoots in 24p (technically 23.976), unlike earlier models, which mean it can mirror the 24 frames per second of film. VERY SEXY INDEED.  Then, there is the other cool thing. It sees in low light spaces better than the naked human eye (I told you to watch that video link. It was all shot at night with available light!). That will do! That will do indeed. So, technically, shooting with this camera is more like shooting with old film cameras.  It has  a large single sensor (traditional digital cameras have 3 smaller censors, film camera have one big one), you have to record your sound separately (welcome back clap boards), and you get to shoot with a shallow depth of field (trust me this is a very good thing).   The shape is kind of weird for making a movie but you can add stuff like this to make it more movie making friendly.  Kinda cool.

Alright, that’s enough geeking out for now but trust me there will be more.  However, if you got questions, comments, or ideas about cameras please leave a comment or send me an email and I will get back to you.  And, don’t forget to subscribe so you can follow The Young Invincibles journey from this website to a theater near you.